Wednesday, July 8, 2009

S. Africa - Land of Opportunity

S. Africa is considered the fourth fastest-growing mobile communications market in the world. It has witnessed a huge success in the adoption of mobile communications, and also in the acceptance and growth of mobile advertising. The secret behind this tremendous success lies in the inherent behaviour or the market, including social and economic factors.
If we examine the success of S. Africa closely, some interesting facts emerge. Firstly, mobile penetration in S. Africa outnumbers PC penetration by a ratio of 2:1. Credit has to also go to S. Africa’s highly progressive user base, which has adopted the mobile Internet in a huge way. Mobile data usage is encouraged by the competitive operator market, which provides low-cost Internet access. In fact, S. Africa recently witnessed a whopping 90% cut in data charges, with the average now standing at approximately 2 Rand/MB (£0.16). In all, the favourable ecosystem, working in tandem with the competitive market, provides the right environment for the growth of mobile advertising.

Market insights
This market has shown some unique trends that create a good mobile advertising opportunity for publishers and advertisers. The number of publishers in S. Africa is significantly lower than the number of advertisers. The reason for this boils down to a simple supply and demand phenomenon. The user base in S. Africa is more inclined towards international sites rather than local sites. Over time, seeing the successful adoption by users, the number of local advertisers began to grow at a fast pace. The increase in the number of international publishers was much slower. This resulted in a large number of advertisers compared to the number of publishers, creating a high demand for publishers in the market. The outcome of this is high cost-per-click (CPC), giving publishers opportunities to generate high ad revenues.
At mKhoj, we strongly believe that in S. Africa, publishers stand to gain from the advantages of early adoption, such as lower competition. We have seen our partners have a great experience wiuth their mobile advertising campaigns, due to the high monetization capabilities of the S. African market.
From an advertiser standpoint, though the industry standards demand a high CPC, the customer usage helps to maintain the profitability levels and justify the investment. The user base is very content download-friendly. In fact, in the month of May, 85% of our network traffic from S. Africa was driven by content downloads.

Useful services

We believe that the services that are valuable to S. African mobile users will be the ones that are useful, simple, uncomplicated and easy to use. They will make users’ lives easier, or give them access to services that were previously unavailable or too expensive.
Over the past couple of months, the mKhoj network has seen a tremendous growth in mobile Internet traffic in S. Africa. Mobile advertising in S. Africa is being demystified. The time for advertisers, agencies and publishers to capitalize is here.

Main Article on Mobile Marketing Magazine


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With the introduction of cutting ice Machines edge and innovative technologies, a commercial ice machine is no longer a bulky device producing insanitation, consuming a lot of energy, making noise, and taking a lot of time to make the needed supply of ice. As a result of high end technologies, commercial ice machines are able to achieve “being green” the highest levels of energy and water conservation. Now a commercial ice machine can easily produce from 65 pounds to 2,000 pounds of ice cubes in a day. You can find varied shapes of ice cubes such as dice, half dice, octagon, crushed, nugget, and flake.

Commercial ice machines are the standalone units,ice Machines designed to produce large quantities of ice for various commercial purposes. Once installed, these commercial ice makers are pretty automatic and do not need much attention from you or your staff. These factory-made machines consist of a condensing unit and ice-making section that operates as an integrated unit to make ice, an ice bin or a storage unit to store the created ice and a dispensing unit to dispense the ice out of the machine. Many automatic ice machines use moving water to create an improved quality of ice cubes. They work on the principle of “faster the water moves the better the ice quality becomes”. In this process, the air and un-dissolved solids get washed away. This results in pure and clear ice production.

Large amounts of ice are demanded for various purposes in many ice Machines commercial entities such as Restaurants, Bars, Ice Cream Parlors, Bakeries, Country Clubs and Golf Courses. A commercial ice machine is the perfect choice for such places as the large quantity of ice also needs to be a certain quality as well. Automatic commercial ice machines will make plenty of ice of equal size in a short span of time. All you need to do is just start the machine and set the required functions, and leave the rest up to the machine. You will get good quantity of quality ice in a short amount of time. In addition, many commercial ice machines come with a self cleaning function. This will help maintain the quality and quantity if the produced ice while decreasing the time that you and or your staff must spend with the machine.

Keep in mind that there are two varieties of ice machines: air cooled and waterice Machines cooled. Air cooled ice machines use air to disperse the heat, whereas water cooled ice machine uses water to do the same function. Air cooled ice machines use more energy and also are much noisier than water cooled ice machines. However, they are more affordable than water cooled ice machines.

An assorted collection of wonderful, fast and energy efficient commercial ice makers are readilyice Machines available in the market. Various renowned and reliable manufacturers have come up with their unique range of these amazing machines. Numerous models that create different types and sizes of ice are available in the local and online market. A competitive urge of creating more efficient and cost effective ice machines, has left the customers and consumers with a distinctive variety of these units in which to choose.

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