Guest Post By Hemant Kumar
We have seen ringtones and wallpapers being the favourite downloadable content so far, but slowly this favouritism is accommodating other contents as well. The reason for this is manifold. Firstly, the handset capabilities are improving continuously. For e.g. most phones now are video enabled and users can download and watch videos, the ringtones have moved from simple monotone to the much preferred polyphonic ringtones. Phones are being dubbed as walkmans causing phones to range from cellular devices to music players. Secondly, the data charges are dropping while the mobile internet speed is increasing. These reasons provide a suitable environment for content downloads.
If on one hand we have the suitable environment aiding the content download industry, on the other hand we have the behaviour of the mobile users itself which is accelerating the growth. Mobile is moving from being a just a communication device to a mode of entertainment. Think of how mobile phones are used by people nowadays. Phones are extremely personal devices and people carry it on them all the time. They levels of engagement is also high where people are hooked to their phones. You can see people use it on a bus or train, while walking, in restaurants, parks, whether they are by themselves or with someone. In fact, it may be one of the devices which is considered as private as a person’s journal and you tend not to allow anyone else use your phone. Given this, people like to personalize their phones and make it depict their tastes and preferences with ringtones, ringback tones, wallpapers etc. Users like to stay updated to the latest trends like ringtones of songs topping the charts, wall papers of the latest movies, latest versions of games etc. This results in a constant need for new content as the demand is consistently high.
mKhoj, a leading ad network, were asked to categorize the contents downloaded in their network. Games, ringtones and wallpapers occupied the top 3 spots in terms of traffic. The gaming industry has always enjoyed a high demand and now users can play while on the move. This is the dream come true for any gamer. The user experience of the games are also constantly increasing with better graphics, more challenging games, games on the latest trends and of course multiplayer games that can be played via Bluetooth or internet. mKhoj experts also pointed out that ringtones and wallpapers are the best means to have your signature on the phone making the content download industry hit the ceiling.
The top 5 downloaded contents are:
Other than these major players, the other preferred content downloads are:
# Texts (jokes, horoscopes)
# Entertainment applications (IM, community applications, music players)
# Business applications (antivirus, pdf viewer etc)
# RSS feeds
This story is available on telecompk.