Imminence of mobile advertising

The manoeuvre of presenting any product or service offered by a particular company to its potential target consumers to purchase the same is referred to as Advertisement.
This can be done via various mediums which are: television, Radio, Cinema, magazines, Newspapers, Bill Boards, video games, Internet etc…
Every company communicates about its products and services to captivate the potential consumers.

Even the archaeologists have found the traces of rock art, from the ancient civilizations of 4000 BC through which the then sellers, used to publicize their products.
Images associated with the trade were used to deliver the message of the product or service. With the advancement of Education, newspapers came and created zeal of advertising on them which are being used till now. But the intensity has reduced.
19th century brought with itself the growth in economy along with which Radio as a wonderful communication medium came into existence. Companies sponsor various programs to enthral the audiences for their branding and delivering their message.
In 1980s Television with its cable network created its footprints and acted as a staggering modus operandi.
Internet marketing boomed in 1990s and is still acting as one of the most lucrative and thriving way to woo the target audiences by the advertisers.
The avant-garde fad is of Mobile Advertising which is pioneering all the mediums amongst the advertisers, and has already become a chronicle even before its full start.
The advertisement via mobile devices is referred to as Mobile advertisement.
With the patronage of technology advancing every moment, mobile devices are creating rage in the society. Carrying an attractive mobile device has become the media magnet amongst the masses which is congruently rooting for the advertisers for their promotional endeavour.
The type is even dominating the online advertising because of the wide reach of mobile phones of approximately 4 billion in 2008 in comparison of desktops and laptops as a whole of around 800 million only. Some stupendous results from the scrutiny shows that, Mobile phones are not only popular amongst the urbanized people but the rural comrades too where even the computer are yet to step in.
Martin cooper, project manager with Motorola made the first portable device in 1973 which brought cellular phones, to talk, listen and dial in market in early 1990s. With its advancement mobile was upgraded on GSM standards by Elisa in Finland and came “short message service” popularly abbreviated as SMS, which became the inconspicuous two way communication. This caught advertiser’s attention to present their offers directly in front of their target group due to its quality features of fast delivery, lucrative cost, steadfast delivery and region sensitivity.
The immaculate diverse styles of mobile advertising include:

* Mobile Web Banner- The banner space can be utilized to communicate the brand offer of an advertiser due to its presence on the top of the page.
* Mobile Web Poster- This kind of banner enjoys the place at the bottom of the page and allures the user with its animating message.
* SMS advertising- It rules all types mentioned due to its plausible quality features.
* MMS advertising- The higher form of SMS, multimedia message service which involves the animation of images, text, audio and video is also an ultimate medium to present your products and services.
* Advertising within mobile games and videos- The type came into existence because of the emergence of interactive 3D games, social networking games and massive multiplayer games. This generated the concept of sponsoring a game or delivering promotional messages within the game which is referred to as Advergaming.
* Advertisement during mobile TV receipt.
* Full screen ad while requesting mobile content or when a web page is loading.
* Audio adverts- jingle from voicemail recordings.

The efficacy of mobile ad campaign can be gauged on variety of ways like the number of ad impressions or units served, click through rate i.e. the ratio of clicks happened to the ad units displayed, conversion ratio like click to call rates and various other interactive measurement tools.
The paradigm is approbating amongst the advertisers to acquaint their products and services, as the masses are getting well versed with the fashion of upgraded mobile phones for the usage sake and personality sake too.

Upasna Malhotra at her blog

10 February 2009

Heard of Tell-a-Friend from SocialTwist?

I am posting this using a new service called Tell-a-Friend from SocialTwist. This service lets me announce about a site or a blog to my friends using Email, IM, Blogs and Social Networks. It can be used to spread the word about search engines results or interesting product offers, blog posts, etc.

This is so different from other such services because:

• Users can reach out to friends across social networks
• Simpler and faster means to spread the word
• Default context-rich message which can be personalized
• Wide range of buttons and widget themes
• No sign up, risk-free option
• No need to copy-paste widget for every change of widget configuration
• Incisive analytics to measure spread

You can add it to your site or blog for free at: tellafriend.socialtwist.com

Bebo valuation is less when compared to facebook acquisition

Bebo, A famous biggest social networking website in Britain, the Irish Republic and New Zealand is in process to be sold.

Current valuation of the third biggest social networking site (bebo) in the US is $850m.

The Price is less when compared with the valuations of similar websites. Facebook 1.6% of stake is being sold for $240m, News corp brought Myspace for $580m but now estimates for worth more than $15bn.


Hemant

Yahoo OpenSocial Alliance?

New alliance is hot in the OpenSocial world. Google, Friendster, hi5, imeem, Linkedin, Dekoh, Myspace, Ning, Oracle, Orkut, Plaxo, SalessForce, Six Apart, Xing and many others on a GoogleOpen Social board. Yahoo is considering Google’s OpenSocial alliance, which would be the big throttle that will bring a tool and service which work across many web platforms. Everyone is there in the OpenSocial team, except Facebook, whose founder have some issues regarding secretive and cryptic.

Mildly positive comment on these rumors by Yahoo’s “yahoo has a rich history of supporting open standards, as they believe industry collaboration is beneficial to the developer community and the web as a whole, while they are evaluating OpenSocial as an emerging standard, they do not comment on speculation or rumors

Facebok will make there own life difficult by acting against the wishes of others, it will take them so far, at the end they will probably have to announce there support here.

Android Mobile Mob2.0!!

Google released a new Android Mobile open development platform.
Waiting for cool updates.
Wana name this generation Mob2.0
Mobile of next generation.

Though the telephone package has not been updated yet.
In November google launched Android along with the open handset Alliance. Handset, chip makers have said they are planning to support Android products and services.

Product are due out later this year.

Joy

Googler’s nabbed by facebook….

Will Facebook UI gets better than ever…?

As TechCrunch Reports, facebook is capturing the google employees.
Facebook is allegedly grabbing google employees. How and why? Because google become calm, and crossed his halfway of his age, while facebook have a cool offers for goolge employees.

According to sources, good number of top performers have made the switch over the last two months. Googler’s expect to continue seeing at least two to four more leave for facebook each month. Know facebook is targeting skim of the team. Many of the googler’s are leaving, or being actively recruited.

A steady stream of google employees are making the switch to facebook, and competition for top college graduate is fierce as well. Facebook just seems to have a hell of a lot “sexier” offer than Google.

Good, Maybe facebook will get a face lift and get a better. If only for the face lift, facebook is grabbing googler’s ..it seems to making competition with google. If face lift is the only reason then here is a good UI company.

"For Facebook and Google reference

Anyhow, by these competition employee are getting a hell lot sexier then ever…cross the finger…and pray for this competition.

Flickr by place

You can find a new way to browse the worlds happening.

Flickr, Yhaoo Inc’s online photo-sharing site, introducing a set of mapping features, this week, that makes it easier to find photo based on their location.

“Places” the new service identify latest hot-spots on global map for photo contribution.

Flicker is going to start on Monday his new service “places” where web user can browse photos from millions of geographically located photos on the site www.flickr.com.

Web user can now search photo that might interest them, by more than 100,000 geographical places names. More of the countries, city and regions have their own featured pages.

User can click on a category tag, that will take them to selection of photo, giving them a glance of other flicker users what they find interesting on that tag.

Now the site will give more local appeal to users, as well as attract prospective travelers seeking to get beyond photos of landmark for places they plan to visit

Flickr is increasing new location pages per week.
Places will be available in the eight languages that flickr now offers—English, French, Spanish, German, Italian, Portuguese, Korean and traditional Chinese.

Ref:Reuters